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Strategies For Growing Your YouTube Channel to Make Money From Your Products, Services, and Channel:

By: Cece Shatz, Author of OWN YOUR MIC (book series on Amazon)



1. Define Your Niche & Target Audience

  • Focus on a specific topic related to your business.

  • Research competitors and identify content gaps.

  • Speak directly to your ideal customer’s pain points.


2. Optimize Your Channel for Growth

  • Create an engaging channel banner and profile picture.

  • Write an SEO-friendly channel description with relevant keywords.

  • Organize content into playlists for easy navigation.


3. Create High-Value, Engaging Content

  • Solve problems, educate, or entertain your audience.

  • Mix content types: tutorials, product reviews, case studies, testimonials, and behind-the-scenes videos.

  • Stick to a consistent upload schedule (1-3 videos per week).


4. Master YouTube SEO (Search Engine Optimization)

  • Use keyword-rich titles that match search intent.

  • Write detailed descriptions with links to your website/products.

  • Use tags and relevant hashtags to improve discoverability.

  • Create eye-catching thumbnails to boost click-through rates.


5. Use Calls-to-Action (CTAs) to Drive Sales & Engagement

  • Ask viewers to like, comment, and subscribe.

  • Encourage visits to your website or landing pages.

  • Offer free lead magnets (guides, discounts, webinars) in exchange for emails.


6. Leverage YouTube Monetization Options

  • Enable YouTube Partner Program (ads, memberships, Super Chats).

  • Promote affiliate products in descriptions.

  • Sell your own courses, coaching, or digital products.

  • Offer sponsored content when your channel gains traction.


7. Cross-Promote Your Content

  • Share videos on your website, email list, and social media.

  • Repurpose content into short-form videos (YouTube Shorts, TikTok, Reels).

  • Collaborate with influencers or complementary brands.


8. Engage with Your Audience

  • Respond to comments and DMs to build community.

  • Host live Q&A sessions or webinars to connect with viewers.

  • Use polls and YouTube Community posts to gather feedback.


9. Analyze & Improve Performance

  • Track watch time, click-through rate (CTR), and audience retention in YouTube Analytics.

  • Identify which videos perform best and double down on similar topics.

  • Test different video lengths, formats, and styles to see what resonates.


10. Stay Consistent & Patient

  • YouTube growth takes time—don’t get discouraged by slow early results.

  • Keep improving video quality, storytelling, and editing.

  • Stay updated with YouTube algorithm changes and trends.


TIP:  Make it easy on yourself and join an already establish network and their audience!  Join www.NEWStreamingNetwork.com  Email Cece: goingsolonetwork@gmail.com   START TODAY!

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